I was recently at the store and saw these crackers. Of course, my food-loving son wanted them right away. When I glanced at the box, all I saw was cheddar crackers. Sounds OK. When I got home and actually looked at the box, I didn't know if I should laugh or be impressed at their cracker shapes. According to their website (http://www.eco-planet.net/), they hope to spread an environmental message to kids with a healthy, tasty cracker. Which is all good, but honestly, my kids will get a kick out of the shapes but probably not read the box. I love, though, the attention to detail on the cover: solar panels, electric car, wind turbines, biking, organic farm. I think they pretty much got it all on one cracker box.
This led me to my ever present internal debate about marketing. My gut reaction is I can't stand it. Is so pervasive and in your face that I feel like I can never escape it. It is just too much and too influential, especially to our children. It is very difficult to control it. But, what about the marketing that brings to my attention products that I feel are beneficial? I love looking at the adds in Mother Earth News and Threads (I love to sew) to see what new products are out there. Without Magic Cabin, I would not be aware of all the alternative, natural toys out there. But, I can not stand Toy's R Us ads. I am feeling a little hypocritical. Where is the line? Is there a way to market without being so invasive? I would love to see it.